Starting out as a side hustle or as a full time business, interior design services and architectural designs are always on demand. There are people moving offices, moving houses, setting up new buildings and businesses who are always in need of interior design services. There is a ready market – if you have the skills. Here are a few tips on how to start and grow an interior design business, online, here in Kenya.
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- Get A Website
Let’s say you are really talented and passionate about interior design, but you lack the capital to set up the business. The first thing that a new entrepreneur should always put in mind is how they are going to get customers. Online is the best modern way to start out on a low budget. A professional looking website will get you your first inquiries and help you build on a portfolio. Click here to check out web design prices
- Use Social Media
Now that you have set up your website, one that showcases your services and portfolio – how do people get to know about it? Most of your customers are on one or more social media networks. A Facebook Page, a LinkedIn Company Page and Instagram Account is good for a start – keeping in mind that we are targeting the Kenyan market.
- Showcase your portfolio
It is not easy to earn the trust of a Kenyan stranger. But you can easily do this if you have a portfolio. Well, if it is a new business, you can do some work for friends, family or volunteer to design for some businesses. Use that as your portfolio. Ensure that you showcase some of your best work on your website and on your social media channels.
- Search Engine Optimization
Leaving a big digital footprint is good for your business. People go to search engines like Google to look for information. If your business is among the top results in the related search terms, then you are selling yourself. For search engine optimization, contract a professional to do this for you. Click here if you would like your website optimized.
All these things take time. However to start out on such a business, while targeting an online market, is not as expensive as setting up a physical shop or office.
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