Kenyans are always peculiar. Kenyans always suspect anything sold online. They need verification, they need referrals, they need to hear success stories before they can pay for anything online. We cannot blame ourselves for this – this has come about as a result of bad online experiences that we have heard. However, there are many genuine businesses being run online, making thousands of shillings each day.
It is one thing to bring someone to your website, it is another thing to make that person inquire or make a purchase from your website. The following are some insights that can help you get more customers via your website in Kenya.
- Get a professional looking website
Kenyans are the type of people who judge a book by its cover. They think that if your website looks really amatuer, then your services could be amateur too.
- Make your website responsive
A responsive website is one that adapts to the size of the device used to access it. For example, a website may look different on a laptop from how it looks like on a mobile phone. Most people nowadays access websites with their mobile phone hence if your website is not user friendly, then you loose out on a lot of business.
- Add interactivity features to your website
It is our human nature to like it when we are talking to fellow humans when discussing business. If your website has interactive features e.g a chat box, social media feeds and links, this makes it easier for the website visitor to immediately start a conversation with you.
- Improve the loading speed of your website
When a website takes more than a few seconds to load, we all loose interest and may move onto the next. There are many apps online that can help you test the loading speed of your website. You could alternatively talk to a developer who can guide you in fixing this. Some factors which affect the website loading speed are; plugins that have been used, the size of the images etc
- Add your physical location
We all do not want to work with someone online who we do not know how to physically ever meet them. By adding your physical address to the website, you earn trust.
There are many other ways that you can convert that person who visits your website in Kenya to a customer including offering incentives like discounts, free demos etc, but this depends also on your type of business.
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